The social media phenomena
December 7th, 2009 @ jon // No Comments
For a number of years now we have, as individuals, been thrown into a new, interesting and sometime exciting world of social activity. One which can take your world by storm, become your worst nightmare, or perhaps wash over you with nothing but a mild interest. Whatever the effect, the future can only involve more and more social activity online, as we chat, shop, do business or just simply socialise.
If you go out to a store in the real world to buy an item, do you spend an hour or so chatting to other buyers to find out their thoughts about a product or service? Social activity on sites can now provide the answer to almost any question for the prospective buyer. Where you actually buy online or not, the research available about any product or service in phenomenal! The social media phenomena has the ability to change the power structure of a simple high street purchasing decision. (Even to the point where there is a Iphone applications to trawl Google Products (Google Merchant Centre), amounst others, while in store, to find the top internet prices on a product.)
So what effect can it have on business? How can you exploit the social media environment to promote your products and services? If you have a success story on using social media effectively then please let me know or add your comments below.
Category : Blog & Features & Social Media